We’ve got a great story to tell at the Guild Collective and we’re looking for someone who would be excited to help refine and communicate that story. In a world that is changing fast and producing cheap, we are reaching back to something ancient and maybe even holy. We are harkening the quality of guild-driven craftsmanship and the deep valuing of relationship & people that seems to have been lost. If sharing this kind of story aligns with and invigorates you, we would love to talk. Take a look at our guildtx.com website and then let us know when you would like to meet.

Duties and responsibilities

    Social Media

• Respond to social media messages (Houzz, Angie's List, Yelp).
• Produce and maintain marketing materials for use in business development efforts.
• Collaborate with the team to plan, curate, and schedule daily, weekly, and monthly social media posts on different channels.
• Lead tracking of website performance to manage leads.

Website

• Maintain website - create new pages, respond & approve blog comments, create new web forms, update theme & plugins, proof new blog articles & add link code.
• Reviews & Feedback - Update reviews on website and add to master review spreadsheet, monitor client feedback and forward.
• Submit blog outline to writer (with keywords and links).

   Campaign launches

• Build campaigns to launch new services or into new locations.
• Manage communications around community partnerships with brands and internal/external figures and develop timely responses as needed.
• Execute marketing campaigns across a variety of channels by collaborating with team and external influencers.

     SEO/Paid Search Vendor Management

• Primary point of contact with vendor who manages SEO & Paid Search
• Research blog keywords.
• Facebook Ads - Upload new ads, maintain existing ads by optimizing with new ads.
• Submit blog outline to writer (with keywords and links).
• Reply to inbound guest post inquiries, setup/screen out new opportunities.
• Review and track data to understand trends, demographics, and patterns.

  Past client and community partner interaction

• Facilitate a standardized and customized system for client communications and other materials to ensure consistent messaging.
• Build and maintain relationships with external partners to assist with the growth and development of the company.
• Represent the company at local community events, expos, etc.
• Conduct research to stay current on industry, regional, and market sector trends, competitive landscape, and prospective clients. Research should include social, demographic, cultural, and economic trends.
• Manage external press agency relations and lead strategic communication plans for campaigns and new company initiatives
• Contribute to the overall development and growth of the company

Requirements

• Education – HS diploma or GED equivalent required, College Degree Preferred
• Specialized Knowledge – Command of Wordpress, Social Media Platforms, including Facebook, Twitter, Instagram, etc., SEO, Google Paid Search, Adobe Suite & MS Office
• Experience – 5 or more years in marketing including building campaigns for launching new products or services. Extensive hands-on experience with SEO and Paid Search and deep understanding of social media platforms. Construction or remodeling company experience a plus.
• Communicate clearly, promptly, and effectively
• Attention to detail and ability to multi-task
• Organization – Ability to commit to and meet deadlines
• Ability to develop metrics and tracking tools to measure success
• Solution oriented. Self-starter with ability to seek out opportunities, create an action plan, and see it through.